August 28, 2008  

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Micropayment technology—now a must for online and brick-and-mortar merchants
As consumer willingness to use credit cards and other cash alternatives for purchases less than $5 continues to increase, you must meet consumer demand for payment options. But the fees associated with processing small payments can eat easily into your bottom line.

Javien Micropay’s adaptive micropayment aggregation engine can minimize payment processing fees. In addition to batching transactions according to the rules you determine, it gives you even further control by giving you the ability to establish advanced business rules depending upon an individual buyer’s behavior or the collective behavior of a category of individuals over time. For example, you may have established a baseline rule for all customers that batches transactions until a total of $7.50 is reached. You can change that rule to a greater amount for an individual who has met other criteria such as good credit history with your business.

Consumers are buying anything from $.99 music downloads online to $3 beverages from their favorite coffee shops with credit cards and other cash alternatives. Javien Micropay can help you offer your customers the convenience of paying the way they want so you can increase your sales and minimize your costs.

Contact Javien for more information.

 

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